The world is like a vast meadow and we, the digital geeks, are different kinds of shepherds. Some shepherds appreciate the “pop-up” things in the way, while the others ignore them.
Oh! We are shepherds, aren’t we? (Funny it is… !)
Don’t reach a conclusion… Just keep on scrolling to extract the core notion!
So… now, can we relate the above expression with the on-going online marketing industry?
Yes, of course!
The digital sphere also incorporates distinct techies. Among which, some would like to click on the digital “pop-ups”, whereas, others get annoyed and just close them. However, at some instances, these interstitials generate more leads for a specific website. And, without an iota of doubt, Google also loves them. So, just add the pop-ups to your website and proceed one more step towards the success point.
Wait a bit!
Does the rank of your website shake? Are you losing your prospective customers after applying an interstitial?
If yes, then cease your steps right now…
Find here 7 great pointers that won’t harm your SEO even after adding the pop-ups to your site.
1. Drop the “Entry” Pop-Ups
Perhaps, the most disturbing thing is the interstitial that has popped up as visitors land on a specific website. Often, they skip the website as soon as a pop-up appears. It will, involuntarily, break the flow of browsing the matter online. So, switch to exit pop-ups rather than the ones at an entry time.
2. Detect the Differences Between Spammy and Relevant Interstitials
Google’s mobile interstitial penalty attacks the intrusive interstitials on the first shot. According to the general rule of thumb, if your interstitials are the unsolicited calls, or decline the user experience, or undervalue your mobile page, then Google will definitely counterattack on that website. Therefore, be 100% sure and then add a non-spam stuff to your site.
3. Turn Towards the Timed Pop-Ups
As, we have already discussed to wipe out the entry pop-ups. Just one more crucial thing is that set a specific timing with the interstitial. Don’t attach the “manual closing” option to it. Rather than, select the time limit of 3-5 seconds and let it close without any user intervention after that limit.
4. Keep your Eagles’ Eyes on the “Gray Area” Interstitials
Some pop-ups, like “language selection” are also the interstitials. And, they can impart a negative impact on a website, according to the Google guidelines. Thus, make sure to be safe rather than to feel apologetic later on. Some more examples are- sticky sidebars, live chat boxes, share buttons, and coupon pop-ups. So, just be cautious!
5. Hurrah! Be Liberal to Use Interstitials on Desktop
Some websites make a smart move and discover a great solution to the interstitial penalty. The pop-ups wrap on the mobile devices and evolve on the desktops. Also, find a number of pop-up plugins that unveil the interstitials on the specific platforms. Even, a website platform, Wix, wraps this obstructive stuff on all mobile devices.
6. Incorporate “Hello Bar” by Neil Patel
It is a small tool from Neil Patel. The Hello Bar is a bar that stays either at the top or bottom of the screen, keeping the important content of the site untouched. It won’t hide the relevant matter on the website. Hence, Google is happy with this tool. Just ensure to add for a limited time, not with scrolling till the end.
7. Make Use of Authorized But Intrusive Interstitials Warily
Some of the interstitials are interfering, but not restrained by Google. These are- page-to-page interstitials and the interstitials on exit. For the latter one, insert a no-index tag in your code and you won’t step on the wrong zone. Till date, these are not penalized by Google. But, no one knows what a new update will bring. So, make the UX good without violating the Google algorithms and be safe.
These 7 influential weapons will allow you to use the pop-ups or interstitials on your website without hurting the SEO. Utilize these tools and magnetize the customers via this amazing stuff.
Your interactions on social media are critical to the success of your business. However, beyond that, how your content affects search engine optimization (SEO) and how high you rank on the search engine page is also critical to the success of your business.
The focus of your social media contributions
The one thing that is certain is that there is a direct correlation between the content that you share through your social media channels and how that content affects the search engines. You may not realize it but social media can be used for much more than simply interacting with others online. You can use it to give your brand more exposure, increase your customer service relationship, and strengthen your relationships in general.
Giving your brand greater exposure
It may not be immediately apparent that your brand will benefit from your social media interactions; however, it really can and will, if you do it correctly. The truth is that if your brand becomes more solid, your SEO rankings will be positively influenced by that. If your brand and offerings end up at the top of the search engine’s pages, people who are searching for what you do will see you, reach out to you, and your relationship will begin. As a result, your brand will become more prominent.
That will also go a long way to increasing your credibility. If the other person considers you to be credible, he or she will be more than willing to click on the links that are embedded in your content.
Strengthening your customer service skills
Whether you like it or not, customer service is an essential part of all businesses. If a person has purchased a product (or even a service), the first place that the person will turn is online. That is just the way it is nowadays with technology having taken over in the way that it has. It is important that you remember to embrace the complaints and negative feedback as much as the positive feedback. In fact, you may even find that you learn more from the negative than the positive.
If you give the other person a positive experience through your timely response and efforts to fix the issue quickly and thoroughly, your SEO will be positively influenced because there is a good chance that the person will leave a review of their experience. Your response should be educational and informative and it should never be promotional.
Building relationships through social media
The relationship is at the heart of your social media success. If you don’t establish a human/emotional connection with the other person, you won’t get anywhere. Your story must resonate with the other person otherwise that person will have absolutely nothing in common with you and with what you represent. If you have any chance of getting the person to buy into what you are doing, you need to have a solid connection with him or her.
An important place to start establishing the relationship is by completing all of your social media profiles. That is an essential part of your foundation. The next thing that you will want to do is to begin interacting with other people online. That is how you establish a relationship.
Interacting does not just mean typing words back and forth. It means that you also share your opinion(s) and that you ask for the opinions of the other person. Everyone wants to feel that their opinion matters and everyone wants to be heard. In short, you want to engage the other person as much as possible. You should constantly try to be an active participant in the conversation.
Conclusion
Social media is an incredibly powerful tool. It is a really good idea for you to learn as much about the capabilities of the various social media channels that you use so that you can leverage them for your business in the most effective manner possible. Sharing content often leads to the other person sharing your content (and backlinks) with other people whom he or she knows and trusts. That is precisely what you want to happen. The fact is that the search engines don’t index everything that you do (when it comes to content) so you need to make sure that what you are sharing is really spot on.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
If the ever-expanding world of investment banking is a mystery to you, this quick rundown should aid your understanding of the basic concepts. Specifically, this article about investment banks will cover who typically owns them, their differences from retail banks, and the services they render. Once you read this, you should understand enough about these financial institutions to know what purpose they serve in the financial world.
Ownership
Most investment banks in Europe and the United States are publicly traded on stock exchanges, meaning that anyone who purchased shares owns a part. But, there are also some institutions that are controlled by a small number of investors that are the majority shareholders. These major investors are usually family groupings, wealthy individuals, government entities, or directors of the institution itself. There are even some smaller variations that are set up as partnerships or are privately owned.
Difference From Retail Banks
Investment banks are completely different from the institutions that most of us use on a day-to-day basis. They operate in two completely distinct manners. Retail banks accumulate deposits from customers that are saving, and then lend that money to borrowers as loans, credit cards, and mortgages. They make a profit by charging interest on the money they lend out, which is higher than the interest earned on deposits.
Investment banks work differently. Their customers include governments, corporations, fund managers, and hedge funds. They do not make their money from interest payments. Instead, they get to charge commissions and fees for the services that they perform.
Services Rendered
There are many services that fall under the umbrella of investment banking. However, there are four main functions financial institutions concentrate on primarily. These are giving advice, financing, trading, and research.
The advice that a financial institution gives can vary. These tips include, but are not limited to: useful information about potential merger and acquisition targets, stock exchange tips, and ways to avoid excessive tax payments. The institutions also arrange financing for corporations by issuing shares of stock or corporate bonds. Sometimes they even offer loans to companies directly.
They are able to easily trade because they are staffed with hundreds of traders that trade currencies, shares, and derivatives on the behalf of clients, or for their own interests. The research they conduct is about different industries and specific companies and the information they mine is invaluable. They then make a profit by selling this knowledge to hedge funds and fund managers.
Nothing floats my trading boat more than the subject of market timing. For nearly three decades now, I have dedicated my whole trading life to the discovery and application of amazing market timing techniques.
During this incredible journey into the world of esoteric discovery, I have been blessed numerous times for having an open mind when it comes to market forecasting. So often we are bombarded by the naysayers that market prediction with any valuable level of accuracy is impossible. Time and time again I have proven to those who have crossed my path that accurate market forecasting is not only possible, but being done week after week.
Of the many things I have come to discover during my research and studies in the field of market forecasting is that the markets do in fact tend to repeat certain patterns. What often boggles my mind is that much of technical analysis is based on a certain amount of pattern recognition that most accept as important, yet how these patterns repeat (cycles) is often shrugged off as unimportant.
Patterns repeat because of market cycles. The word ‘cycle’ itself is “a series of events that are regularly repeated.”
Each day is a 24-hour cycle based on the earth’s rotation. Each year is a cycle that can be divided into four 3-month periods referred to as the seasons, which is due to the earth’s relationship to the sun.
The daily cycle is marked by the sun coming up each day, going down each night, then repeating this cycle over and over again.
The yearly cycle is marked by the earth revolving around the sun, returning back to its starting point about every 365 daily cycles.
This basic explanation is easy to understand, where we have a very short-term cycle (days) that oscillates within a much larger cycle (years).
With seasonal analysis, we are looking for some regularity in market behavior based on the time of year that we can take advantage of for purposes of market timing. My many years researching market price action has proven to me that markets do tend to exhibit certain price tendencies during certain times of the year.
Here are some recent examples.
In the British Pound currency market, a bottom occurred on May 29, 2014. This year, a bottom occurred on June 1, 2015.
Now you might be thinking, “those are different days!” Yes, but if you look at your daily chart, you’ll find that June 1, 2015 is only one trading day after May 29, 2015!
Following this bottom, the British Pound made a higher daily swing bottom on June 4, 2014 and made a following top on June 19. This year a following higher bottom formed on June 5, 2015 and made a top on June 18!
Spend any time studying your charts and you will see for yourself that this is not some coincidence, but often occurs. So why do so many dismiss this method?
The biggest reason is that it is not 100% reliable, as if anything in trading is 100% reliable. There are going to be turns that occurred one year but not the next. Also, a bottom then does not mean a bottom now. The seasonal market timer is well aware that we are looking at ‘when’ price action changes direction, not necessarily whether it was a bottom or top in expectation that it will do the same ‘type’ of turn this time around. In the world of cycle analysis, there is a thing called ‘price inversion’, where the cycle pattern flips 180-degrees in phase.
The purpose of this article is not to make you a seasonal market timing expert, but to open your mind to the validity of market forecasting for market timing purposes. While seasonal timing is valid and powerful, it is only one method among many others that used together increases your potential for precision market timing and low risk trading.